The SIA SnowShow opens to a chorus of cowbells

The SIA SnowShow starts with a clang. Governor John Hickenlooper & other notables sound the opening bell of the Snowsports convention.
Governor John Hickenloper led a rousing Colorado rendition of the cowbell ski cheer to open the 2nd year of the Snowsports Industries of America SnowShow here in Denver. After the sounding of the cowbells 19,000 delegates headed up the stairs and escalators to the show. SnowShow began an 11 year run in Denver last year. While the show is not open to the public several events surrounding the trade show are open to the pubic. Most notable is a job fair on Friday billed as ShmoozaPalooza

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